How to Define Buyer Personas to Maximize Marketing Efforts

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There are many things that a business requires in order to be successful. One such thing that any business will need is the means in which they define buyer personas. This is extremely important in order to facilitate business operations.

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Topics: Content Marketing, lead generation, Internet Marketing, Website Marketing, Marketing


Get a Business Website that Google Loves

google search

 

Google a phrase like this one:

"How does Google rank pages?"

...and in less than one second, it gives you a list of ten links you can click on to learn more. That's ten possibilities out of 273 million. How does Google decide what makes the front page what doesn't?

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Topics: Internet Marketing


Seven Marketing tasks you can do in an hour or less

pexels-photo-260637It's Friday afternoon- you've got one hour with nothing scheduled. You can…

  • Take another round trip to the coffee machine, bathroom, conference room and a quick lap around the parking lot
  • Grab a short nap
  • Call your mother and catch up on all the hometown gossip
  • Decorate your office for the next holiday

Or you can invest that valuable 60 minutes in growing your business by taking on a quick marketing task! Of course, we always recommend a fully orchestrated, fine tuned and goal driven marketing plan, but something small is always better than nothing!

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Topics: Internet Marketing, Marketing


Don’t get in your own way to achieve online marketing success

-facts-myths

Common Marketing Myths Debunked

Every business owner wants to know what magical marketing tactic will get them the most return.

However, what often gets in the way of successful marketing is YOU!

Here are some myths in marketing every business owner should know.

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Topics: Search Engine Optimization, Content Marketing, Inbound Marketing, Social Media Marketing, Internet Marketing, Website Marketing, Marketing


Had a good year? Don't let Uncle Sam ruin it!

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Had a great year?  You just made Uncle Sam’s day!  If you have yet to sit down with a CPA for tax planning, now is the time.  A good CPA can reduce your tax liability, providing more money for you to save and invest. The most common techniques involve:


  •   Delaying income until next year
  •   Accelerating payments of current and upcoming   expenses
  •   Investing in your business for an even better next year

Smart investments in yourself and your business can minimize your tax liability and set you up for an even better 2018. Here are our best recommendations:

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Topics: Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing, B2B Marketing, Internet Marketing, Video Marketing, Website Marketing