Social Media Marketing Strategy: Are you doing it right?

 Social media has been part of our lives for over 20 years.  Is your business taking advantage of it?

Are You Missing Out On Social Media?

Traditional social media? They are only 25 years old, but yes, there are social media platforms one might refer to as traditional, as in older.  The first social media platform was 1997's Six Degrees. Simple by today’s standards, users could upload photos, add friends, and not much else. By 1999 blogging sites became accessible to the internet novice, introducing the masses to the kinds of ubiquitous social sharing we are accustomed to using today.

The social media giants we are familiar with today are far younger, and new ones are being born all the time. Between 2002 and 2006 many of the platforms we know and love today got their start: Facebook, LinkedIn, Youtube, Blogger, Flikr, Twitter among them. With more computers in homes and mobile phones and tablets accessing the internet, social media exploded. 

Astute business marketers saw this new phenomenon as a new way to deliver their message to potential new customers. From Facebook Fan Pages to commercial Twitter accounts, companies small and large have been capitalizing on social media long enough for a mature approach to take shape.

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Topics: Social Media Marketing


Merging your Social Media Accounts

Merging your Social Media AccountsNow what? You forgot the password to one of your social media accounts or maybe that new employee duplicated your account when you already had an old one.  Either way, you now ended up with two Facebook pages. Or three Twitters. Or an Instagram for both your downtown and corporate offices.  Looks like you need to merge your accounts.

Having multiple accounts can be a major problem for employees and customers, especially on commonly searched platforms like Facebook, Google My Business, Instagram and LinkedIn.  With repetitive or conflicting information online, your customers will end up confused. Your employees may send great reviews or likes to the wrong place.  Having a sharp, high quality presence on social media is imperative and duplicate accounts are a big no-no. But no worries, United WebWorks is here to help.Here's some help on merging your social media accounts or make corrections: 

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Topics: Social Media Marketing


The Google+ Breach and You

Copy of Social Media – Untitled Design

There's been a Google+ breach. The tech giant announced in a blog post this week (October 8th, 2018) that they are sunsetting their wildly unpopular consumer version of Google+. While it would normally be a very big  deal to shutter a major social media channel, this was a weird exception. As an NPR reporter said on the radio this week, "The surprising thing wasn't that Google+ suffered a massive data breach, or that Google is shutting it down, it's that it was still around at all."

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Topics: Social Media Marketing, Content Marketing


People are deleting Facebook at an alarming rate. Here’s why we’re not panicking.

delete_facebook

What would we do without Facebook in our lives?

It’s really hard to imagine — even though the social media giant hasn’t been “a thing” for all that long.

Since becoming available to the general public just 12 years ago, Facebook not only changed the way we stay in touch with our friends and families and consume news, it has created a whole new avenue for businesses to reach customers, expand their brands and grow their bottom line.

All successful digital marketing strategies include Facebook, which is why it’s important to take note of a recent survey by the Pew Research Center.

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Topics: Marketing, Social Media Marketing


Don’t get in your own way to achieve online marketing success

-facts-myths

Common Marketing Myths Debunked

Every business owner wants to know what magical marketing tactic will get them the most return.

However, what often gets in the way of successful marketing is YOU!

Here are some myths in marketing every business owner should know.

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Topics: Website Marketing, Content Marketing, Marketing, Inbound Marketing, Internet Marketing, Search Engine Optimization, Social Media Marketing


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