"Savannah Rae's Gourmet Popcorn has been working with United Webworks for almost a year now and it was one of the best decisions this new business has made!
Our [former] web designer left the site 3/4 of the way finished and I had no idea what SEO even meant. United Webworks finished out the website and explained how everything functioned. About 6 months later we had them work on the SEO and our website traffic has increased by almost 40%.
Anything technology-related used to be very intimidating to me but everyone at United Webworks was as patient as they are knowledgeable. Now I feel much more comfortable making small changes to the site on my own. A small business is always changing and with web presence being such an important factor, I know that we will have a long and profitable relationship with United Webworks."
- Jamie and Donna McAllister, Savannah Rae's Gourmet Popcorn
An Internet Marketing Savannah GA Story
Rest easy people, the world is now a much better place now that Savannah Rae's Popcorn has gone global. This is not your grandmother's popcorn. Nope… Unless she knew how to make it taste like Oreo Cheesecake, Cilantro Lime or Hot Wings and Blue Cheese! United Webworks is proud to be associated with Savannah Rae's, partly for the samples we get to taste, but mostly because we have the opportunity to help another local business expand their scope and delight their new customers!
We helped Savannah Rae's finish their incomplete website and optimize it for online search. We find a lot of those not-ready-for-primetime sites out there, not doing much except sit on the web domain. Now their sitemap makes sense, the links work, and orders are coming in.
Formerly, almost all of Savannah Rae's customers resulted from foot traffic in their two stores in Savannah GA. Now that they have supercharged another powerful source of leads, the number of people who browse (and more importantly BUY) has jumped significantly. Popcorn lovers from any lower-48 state can now access Savannah Rae's innovative product.
The Optimization Effect
As Jamie and Donna mentioned, a 40% increase in business is a big, buttery deal. You might say orders have exploded for this mom and pop operation. Not to sound corny, but we all knew there was a kernel of success in Savannah Rae's humble beginnings.
Why not let their analytics tell the story?
If you're wondering about the ROI of boosting your online marketing budget, Let Savannah Rae's assure you that it does work!
Integrated with their new site is an ecommerce suite that powers the ordering, inventory, payment and shipping, so a
ll Jamie and Donna have to do is make sure there's enough popcorn to fill the growing demand, and treat her customers like royalty.
The new site also features product photos that actually make you drool, especially when you read the descriptions. Loaded Baked potato: "One of Savannah Rae's best sellers. Bacon mixes with sour cream and chives to create a new take on this popular comfort food."
As effective as that is, it's what you DON'T see that has made business boom.
Every page was analyzed for its appeal to Google and other search engines. We added keyword phrases like "unique gift ideas," "party favors," and "gourmet popcorn." We also edited the metadata for each page so that Google would better understand that Savannah Rae's belonged at the top of any internet search returns involving gourmet popcorn in Savannah.
Gaining that number one spot on Google's search returns is the Holy Grail of internet marketing, and we advise a lot of companies to invest some of their advertising budget in getting found. Now, if you type "gourmet popcorn savannah" into Google, What you see is this:
Their two Savannah locations show in the local results, complete with map, and out of the ten entries Google shows you, Savannah Rae's occupies six of them. They even make a good showing on page 2! For the term "gourmet popcorn GA" they still make the first page. "chocolate popcorn GA" brings them in at position five on page one.
Social Media is another part of Savannah Rae's strategy for growth. They have a well-curated Facebook page with posts like this one on 9/11:
We would like to extend our appreciation to our military members and their families. Today you are like our own family, present your military ID and get the Savannah Rae's family discount of 15% off your total purchase #thankyou
They also have a growing presence on Twitter and LinkedIn.
Finally, they have benefited from glowing reviews from their customers. It's tricky to get a lot of them, but so wor
th it- it's the modern day Word of Mouth advertising that is the most trusted means of garnering new leads. Here's Savannah Rae's on Trip Advisor
United WebWorks is ready for your questions about boosting your bottom line like Savannah Rae's. We've got over a decade of experience in the fast-changing world of internet marketing from our base here in Savannah GA, so if you're contemplating the future of your business contacting us would be a good call. The only question now is…
Are YOU ready?