The Greatest Generation. Baby Boomers. Gen-X. Millennials.

The idea of categorizing people in our society by generations is a uniquely recent phenomenon and as nice and tidy as it sounds, placing people into a historical box isn't so easy. For much of our history, events and culture proceeded at a leisurely pace; people born in 1900 lived a lot like people born in 1800. Maybe it’s a way for us to try to understand and cope with the blistering rate of societal and technological change thrust upon us in this century but as much as we'd like them to be, the boundaries between contemporary cultural cohorts just aren't that clear. 

Marketing in 2018 is not for the faint of heart

Pay attention! I am about to admit something that will lead to excessive eye rolling and maybe a gasp or two.

Ready? OK. Here goes... 

Public Relations is often confused in the murky waters surrounding an all-in-one service.  Is it a press release? Social Media? Networking? Sponsoring charity events? Employee bios?  

Well, yes.  It’s all those things and more.  

The question all of us at United WebWorks like to ask is “What do those services get you?”

A flashy billboard or a catchy jingle you can’t get out of your head are great for brand awareness. But public relations should also inspire people to trust your brand, to seek it out and to ask the questions that turn handshakes into contracts.

Common Marketing Myths Debunked

Every business owner wants to know what magical marketing tactic will get them the most return.

However, what often gets in the way of successful marketing is YOU!

Here are some myths in marketing every business owner should know.