Google’s algorithm updates always stir up buzz in the SEO world—and the March 2024 Core Update was no exception. If you’ve noticed changes in your website traffic recently, you’re not alone. This update was big. But what does it actually mean for your business?
Let’s break it down.
🚨 What Changed?
According to Google, this update was focused on improving content quality and reducing low-value search results. The company emphasized weeding out AI-generated spam and thin content—pages that don’t offer much useful information or that exist only to rank for keywords without providing real value.
Source: Google Search Central
It also involved changes to how Google evaluates helpful content, meaning the old tactics of stuffing keywords or spinning generic content just don’t cut it anymore.
🔍 Who Felt It Most?
Businesses that relied on:
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AI-written, low-effort blog content
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Duplicate or repurposed pages
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Keyword stuffing without answering real user questions
…saw significant drops in rankings.
If your website traffic took a dip, it’s a signal that Google doesn’t view your site as offering the most useful answer to users’ questions—and that’s fixable.
💡 What Should You Do?
To protect and improve your rankings, focus on these key strategies:
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Audit your content: Remove or improve weak pages that don’t offer value.
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Prioritize helpful, original content: Focus on real insights, FAQs, and unique expertise.
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Improve UX: Make sure your site loads fast, is mobile-friendly, and easy to navigate.
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Avoid overusing AI tools: AI can assist, but human oversight and originality matter more than ever.
At United Webworks, we help local businesses in Savannah and beyond stay ahead of Google’s changes with customized SEO strategies and performance audits. If your traffic’s been unpredictable lately, let’s take a look together.
