Don’t leave them waiting by the phone – call! A new entry once a week is fine, just make sure there’s some original conversation in the blog even if you are simply linking to another article or sharing a quick piece of news. Make it snappy and worth reading.

Optimizing your content for keywords and ranking is vital. If you don’t purposefully include the right phrases in appropriate ways, you’ll receive a cold shoulder from search engines or end up in search results that don’t quite fit.
(This is where our blogging services in Savannah can be a huge asset!)

 This is not the time to be isolationist. Connecting your blog entries into Social Media like Twitter, Facebook and Pinterest can make a big difference in the traffic to your domain. And it’s nice to see  your content garnering attention online without regard to business hours. It’s the internet’s version of word-of-mouth advertising, which beats most other varieties of marketing almost every time.

Give and you shall receive. It all comes down to the offer or call to action in your content. The best blogs keep the conversation going by giving the visitor a souvenir of some kind. Blogs are uniquely positioned to make a call to action, or offer, feel perfectly reasonable and welcomed. After all, they came to you for help! Make sure they leave with the information they wanted, and a clear next step.

Analyze your blog’s performance through a wide range of metrics. This will help you discover the number and types of visitors you’re getting, keyword effectiveness, subscribers, comments, conversion rates, and more. This is how you identify future improvements and better focus on what works.