Search Engine Optimization
SEO is what makes your online presence go ’round. Marketing has always been about moving your message to those who need to hear it. Search engines, particularly Google, are the gatekeepers that distribute your invitation to the world that you are open for business.
Optimizing your online content prepares your company to thrive in a new high-speed competitive environment. Information, and the velocity with which it travels from buyer to seller to suppliers to customer service and back again, have become critical benchmarks in measuring your success.
What is SEO?
SEO stands for Search Engine Optimization. Simply put, SEO is a way of formatting your website so that search engines can easily read your content when deciding how to rank websites, web pages, images, videos, news, etc. Search engines want the first page of returns to be exactly on target in terms of what the searcher is looking for. While they do use actual humans to help evaluate the precision of their search algorithms, the ranking process starts with criteria that “robots” use to place your website in a long list of other similar ones. Having good SEO helps your website come up at the top of whatever searches you wish to rank for.
While Google and other search engines never fully disclose all the rules for rankings, there’s a lot we do know. United Webworks is an experienced Atlanta SEO company, but the rules are really the same anywhere. Our clients in California and New York have some unique requirements based on their location, so our marketing team tailors their content to those clients to bring them their best web rankings yet.
Curious? Here’s a very basic list of some of the things that Google likes to “see” in a website or page. Picture a glasses-clad fellow with a clipboard taking an audit of your website; these items are probably on his mysterious checklist:
- Is there a reasonable amount of content on the site?
- Is there evidence of well-researched and well-placed keywords within the blocks of content?
- Are topics current and recently posted (not entered in 2001 and forgotten)?
- Are there graphics, videos, sound files, etc.?
- Is it easy for the search engine to “crawl” through the pages on your site?
- Do all your pages adapt to mobile devices?
- HTML (the language spoken by most web browsers) factors
- Do your H1 and H2 titles contain text relevant to your topic?
- Are all the meta tags descriptive of your content?
- Are there links and shares that show that your articles are authoritative?
- How long has the domain and site been around?
- Do you share your content on Social Media?
- Has it been passed on through SM networks?
As you can see, there’s more to SEO than repeating a keyword a couple of times in a blog or webpage. There’s an entire industry built around meeting search engine criteria for putting a website at the top position for search returns, and those criteria are changing all the time.
United Webworks is an Atlanta SEO company with plenty of experience in Georgia and beyond. We’ve seen changes come and go, such as “Mobile Armageddon,” when any site that didn’t have mobile-friendly usability had a much smaller chance of being top ranked in search returns. We have weathered the storm of ranking algorithm changes, and gained the professional experience that allows our clients’ businesses to thrive.
If you’re looking for an Atlanta SEO company, United Webworks has the expertise to bring new customers to your doorstep. Contact us today to find out more about how we can help your business, whether you’re located in Atlanta or anywhere else in the United States.
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SEO / SERP
UWW provides proven search engine optimization strategies and tactics to help improve ranking, sales & actions gained from organic search engine traffic.
Social Media Management
Through a combination of SM monitoring and interaction and more, you can effectively engage your target base on their own turf.
We work to develop custom online campaigns that will maximize exposure and reach and drive new prospects towards the desired action.
Elevate your brand through paid search, and social campaigns, conversion rate optimization strategies, SEO and content marketing.
Wouldn’t it be great if the customer just came to you? Good news, they can. Inbound Marketing boasts endless, organic lead generation tools.
Effective web design is about more than just pretty pictures and clean layout. A well-designed website should be a catalyst for driving leads.