Your Atlanta SEO Company
Search Engine Optimization. If you’re not familiar with the term, you simply must get acquainted. SEO is what makes your online presence go ’round. Marketing has always been about moving your message to those who need to hear it. Search engines, particularly Google, are the gatekeepers that distribute your invitation to the world that you are open for business.
Without SEO, modern marketing would halt for companies who have recognized the digital revolution that has occurred in the world of business.
Optimizing your online content prepares your company to thrive in a new high-speed competitive environment. Information and the velocity with which it travels from buyer to seller to suppliers to customer service and back again are now the critical benchmarks in measuring your success.
What is SEO
Simply put, it means not only providing, but customizing the material that search engines use to decide how to rank websites, web pages, images, videos, news, etc. in search of returns. They can’t all be in that top spot! Google wants the first page of returns to be exactly on target in terms of what the searcher is looking for. While they do use actual humans to help evaluate the precision of their search algorithms, the ranking process starts with criteria that “robots” use to place your website in a long list of other similar ones.
While Google and other search engines never fully disclose all the rules for rankings, there’s a lot we do know. United WebWorks is an experienced Atlanta SEO company, but the rules are really the same anywhere. Our clients in California and New York have some unique requirements based on their location, so our marketing team tailors their content to those clients to bring them their best web rankings yet.
Curious? Here’s a very basic list of some of the things that Google likes to “see” in a website or page. Picture a glasses-clad fellow with a clipboard taking an audit of your website; these items are probably on his mysterious checklist:
- Is there a reasonable amount of content on the site?
- Is there evidence of well-researched and well-placed keywords within the blocks of content?
- Are topics current and recently posted (not entered in 2001 and forgotten)?
- Are there graphics, videos, sound files, etc.?
- Is it easy for the search engine to “crawl” through the pages on your site?
- Do all your pages adapt to mobile devices?
- HTML (the language spoken by most web browsers) factors
- Do your H1 and H2 titles contain text relevant to your topic?
- Are all the meta tags descriptive of your content?
- Are there links and shares that show that your articles are authoritative?
- How long has the domain and site been around?
- Do you share your content on Social Media?
- Has it been passed on through SM networks?
As you can see, there’s more to SEO than repeating a keyword a couple of times in a blog or webpage. There’s an entire industry built around meeting search engine criteria for what makes a website worthy of that coveted page one, result one position!
United WebWorks is an Atlanta SEO company with plenty of experience in Georgia and beyond. We’ve seen changes come and go, such as “Mobile Armageddon,” when any site that didn’t have mobile-friendly usability had a much smaller chance of being top ranked in search returns. We have weathered the storm of ranking algorithm changes, and gained the professional experience that makes our clients’ businesses thrive.
If you’re looking for an Atlanta SEO company, United WebWorks has the expertise to bring new customers to your doorstep, er, website. Contact us today to find out more about how we can help your business, whether you’re located in Atlanta or anywhere else in the United States.
Marketing Can Be Overwhelming
Let Us Help
With United WebWorks, you have your very own digital marketing department with certified experts in each of the skills listed below:
We work to develop custom online campaigns that will maximize exposure and reach and drive new prospects towards the desired action.
Data in itself is useless without analysis. Analytics provide insights and recommendations to monitor and leverage your analytics data.
Elevate your brand through paid search, and social campaigns, conversion rate optimization strategies, SEO and content marketing.
Through a combination of SM monitoring and interaction and more, you can effectively engage your target base on their own turf.
UWW provides proven (SEO) strategies and tactics to help improve ranking, sales & actions gained from organic search engine traffic.
We create tailored marketing campaigns for each segment of your audience t in efforts to efficiently and effectively engage new customers.