Why Invest in a Website Redesign?

Many of our clients come in knowing that their website isn't keeping up. They see their competitor's sites looking great compared to their old one and finally decide to upgrade to a more professional, functional place on the internet where their brand can occupy a more appealing home.

One of the first things we talk about with new clients is their goals for their site. Sometimes we get a long list of ideas, sometimes a shrug. Besides a visually appealing design that makes sense to a visitor, what's possible for a business website? Here are five reasons to think about a website redesign that will get your thinking about the possibilities for your internet marketing potential.

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Topics: Website Design, Inbound Marketing

Cornerstone Content: Part of a Healthy Content Marketing Strategy

Cornerstone Content: Part of a Healthy Content Marketing Strategy

It's always something new. Google is constantly updating their algorithm which can sometimes leave your company website out in the cold. One day your site is the bee's knees and the next you're barely holding at the #10 spot on the search returns page. Those Google bots can be such know-it-alls!

Have no fear... we’re on top of cornerstone content.  Implementing these bad boys into your website will put you back into competition for the #1 spot. 

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Topics: Marketing, lead generation, Content Marketing

2019 End-of-Year Investment Guide

We’re looking at the end of a very good year in 2018, and we hope you are too!1_6NX_qezeYeKPmbOcZOhz7w

Like many of our awesome clients, we’re looking at this year’s balance sheet and thinking about the best ways to invest in our success and keep our hard-won earnings away from ol’ Uncle Sam!

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The Latest & Greatest SEO Practices | Tutorial Tuesday Guide

For our latest #TutorialTuesday, Chloe was tasked with scouring the worldwide web to find the latest and greatest SEO practices. But wait - didn’t we talk about 5 Big Changes to SEO not too long ago? Why yes, yes we did. BUT, in the ever changing landscape of digital marketing, there’s always something new to learn and implement. Let’s jump right in.

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Topics: Search Engine Optimization

Social Media Marketing Strategy: Are you doing it right?

 Social media has been part of our lives for over 20 years.  Is your business taking advantage of it?

Are You Missing Out On Social Media?

Traditional social media? They are only 25 years old, but yes, there are social media platforms one might refer to as traditional, as in older.  The first social media platform was 1997's Six Degrees. Simple by today’s standards, users could upload photos, add friends, and not much else. By 1999 blogging sites became accessible to the internet novice, introducing the masses to the kinds of ubiquitous social sharing we are accustomed to using today.

The social media giants we are familiar with today are far younger, and new ones are being born all the time. Between 2002 and 2006 many of the platforms we know and love today got their start: Facebook, LinkedIn, Youtube, Blogger, Flikr, Twitter among them. With more computers in homes and mobile phones and tablets accessing the internet, social media exploded. 

Astute business marketers saw this new phenomenon as a new way to deliver their message to potential new customers. From Facebook Fan Pages to commercial Twitter accounts, companies small and large have been capitalizing on social media long enough for a mature approach to take shape.

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Topics: Social Media Marketing

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