|Dear Business Website,
“I think about you all the time. I can't get you out of my memory. You always say the sweetest, most thoughtful things in your blog, I just can't wait to page rank you again! All those other websites are so boring! You make me laugh, you make me think, you make me want to respond to a call to action! I'll do anything to keep you in my top ten search returns forever!”
United WebWorks is here to help you make it with search engines and through them, your customers. We know quite a bit about how they think and feel, and we stand ready with the advice you need to develop a long lasting partnership.
It's great to start with a killer robust website that markets your company to a "T," but if no one sees it, you've just wasted a pile of money and time.
How do eyeballs find their way to your site?
Search engines. That's why it's important to make them happy. Figure out what search engines want and you've won the battle for king of the top ten returns! Consider this data:
Google and other search engines have other strong opinions about who tops their results. The rich, good-looking sites with fine pedigrees and large blog collections are a dime a dozen. Be special! Simply having hundreds of blog articles associated with your website is good, but it doesn’t guarantee you’ll be noticed.
It's always a good idea to keep your blog library in your company's web domain. Make it clear to visitors that these are YOUR articles! It also keeps things graphically consistent and favorable to search optimization.
While it's fine to share news and accolades about your products or people, no one likes that guy who ONLY talks about himself. Broaden your entries to include controversy, perspective, opinion, additional information, education, personal stories, and the like.
Don't leave them waiting by the phone - call! A new entry once a week is fine, just make sure there's some original conversation in the blog even if you are simply linking to another article or sharing a quick piece of news. Make it snappy and worth reading.
Optimizing your content for keywords and ranking is vital. If you don't purposefully include the right phrases in appropriate ways, you'll receive a cold shoulder from search engines or end up in search results that don't quite fit.
This is not the time to be isolationist. Connecting your blog entries into Social Media like Twitter, Facebook and Pinterest can make a big difference in the traffic to your domain. And it's nice to know that hundreds of people are retweeting your content without regard to business hours. It feels like word-of-mouth advertising, which beats most other varieties of marketing almost every time.
Give and ye shall receive. It all comes down to the offer or call to action in your content. The best blogs keep the conversation going by giving the visitor a souvenir of some kind. Blogs are uniquely positioned to make a call to action or offer feel perfectly reasonable and welcomed.
Analyze your blog's performance with the wide range of virtual tools that help you discover and respond to the number and types of visitors, keyword effectiveness, subscribers, comments, conversion rates, and more. Ignoring this can cost you future improvements and better focus on what works. It's about compatibility between you and your customers.
United WebWorks can meet all your needs for online marketing from setting up a blog area in your domain to providing original blog content to implementing changes based on analytics…and much more.
If you want to work with a team that’s fun, energetic, meticulous, detail-oriented, and most of all talented, choose United Webworks! We are so grateful to their team for all of their efforts!
-Kris Bartiromo, Ledesma Sports Medicine