How we created a website to highlight a company committed to higher standards
Crawford Boiler is a family-owned industrial maintenance company focused on power house maintenance for the power generation and pulp & paper industries. They needed an industrial machine maintenance website that would highlight their capabilities, improve navigation, support marketing campaigns, and convert visitors into leads.
CREATIVE PROCESS
In about 60 days, we replaced their flawed website with one that could convert leads with ease. Industrial Machine Maintenance Websites
Ease of Navigation
Search Engine Optimization
THE CHALLENGE
The old site was outdated, hard to navigate, and failed to showcase Crawford Boiler’s depth of industrial machine maintenance expertise. Prospects struggled to find information about services and projects, reducing conversions and undermining search visibility.
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Poor site navigation for industrial users
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Content that didn’t speak to machine maintenance buyers
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No clear calls-to-action for lead capture
OUR APPROACH
We developed a custom industrial machine maintenance website focused on clarity, professional branding, and conversion optimization. The project included:
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Responsive site architecture for technicians and purchasing managers
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Service-focused pages with clear CTAs tailored to industrial machine maintenance audiences
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A project gallery showcasing past machine maintenance work
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SEO optimized content to improve search rankings for key maintenance terms
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Training and ongoing support so the client could maintain content easily
EMPOWERING THE CUSTOMER
We provided a website on a platform that was easy for them to make changes to on their own and training on how to make them. Just as importantly we provide the support of a talented team on call that includes web developers, graphic designers, brand managers and marketers to assist as their personal marketing team.
“United WebWorks has been a great full service partner in the revamp our website design and internet marketing strategies. Andrew and his team listened to our pain points, and also had great understanding of our goals. Their innovative content and design expertise has put our company on the path to expand our web presence and drive new leads to our expertise. UWW works professionally and efficiently, therefore producing results quickly. I highly recommend them for any of your web development needs! “
~Kacey Kennickell Ray
FAQ’s
What are industrial machine maintenance websites?
Industrial machine maintenance websites is a specialized business site tailored to highlight machine maintenance services, support lead generation, and communicate expertise to B2B buyers in industrial sectors.
Why is a specialized website important for industrial maintenance companies?
A well-designed industry site improves credibility, helps prospects find services easily, and converts visitors into qualified leads — which is critical for companies that sell technical services and maintenance contracts.
What should be included on an industrial maintenance website?
Clear service pages, case studies/project galleries, technical details, easy navigation, mobile responsiveness, and strong calls-to-action.
Can you update the site content after launch?
Yes! We build on easy-to-edit platforms and train clients to manage content. We also offer ongoing support.
How long does it take to build an industrial machine maintenance website?
Typically projects like this take anywhere from 6–12 weeks depending on scope, content needs, and custom features like galleries or service breakdowns.