Here’s how we see marketing. It’s any activity undertaken by a product or service provider that impacts a potential buyer. Marketing is everything that helps you sell. This might include everything from highway billboards to Facebook posts to the way your receptionist answers the phone.
“Marketing might be defined as everything an organization does to facilitate an exchange between itself and its customers/clients.”
-Dr. Kathleen Micken, Roger Williams University
Advertising is a subset of marketing
Advertising is just one of many marketing activities, along with public relations, product pricing, customer support and packaging. Crafting messages that promote sales, especially those that establish top-of-mind awareness, is essential to the overall success of marketing in general. Advertising without comprehensive backup is just hot air.
The need for interdependence
Marketing, which is fully connected to sales, inventory, customer service, and all other facets of your business, can supercharge your ability to turn strangers into long term partners. You’ve heard the stories of eager salespeople promising delivery of product that is nowhere near inventory. That’s tough on a customer, especially when your competition is a well-oiled fully integrated machine.
We like to talk about empowering employees to make decisions- that only works with a high volume of communication.
One example of a marketing practice in today’s environment is using content to positively incline people to buy from you and not someone else. Some content examples include regular blogs, website pages, white papers, videos and webinars (there are hundreds of ways to produce and distribute content).
Content has great potential to market your company. United WebWorks has helped in marketing Savannah companies by giving them the right questions to answer:
What does your audience want to know / need to know?
What medium is your typical buyer’s preferred means of gathering information?
How can you use your online presence to target and distribute content?
How can we help you market your organization? This isn’t a question that Savannah marketing website makers usually ask, but United WebWorks is not an ordinary website maker. We see a website as only one part of a coordinated strategy to grow your business. We can help you track, analyze and respond to data associated with your website visitors, and best of all help you learn to capture their interest and make the sale.
Marketing Can Be Overwhelming
Let Us Help
With United WebWorks, you have your very own digital marketing department with certified experts in digital marketing.
SEO / SERP
UWW provides proven search engine optimization strategies and tactics to help improve ranking, sales & actions gained from organic search engine traffic.
Social Media Management
Through a combination of SM monitoring and interaction and more, you can effectively engage your target base on their own turf.
We work to develop custom online campaigns that will maximize exposure and reach and drive new prospects towards the desired action.
Elevate your brand through paid search, and social campaigns, conversion rate optimization strategies, SEO and content marketing.
Wouldn’t it be great if the customer just came to you? Good news, they can. Inbound Marketing boasts endless, organic lead generation tools.
Effective web design is about more than just pretty pictures and clean layout. A well-designed website should be a catalyst for driving leads.