Marketing Takes Your Website to New Heights!
Like “Art” and “Beauty,” “Marketing” is a difficult word to define. Read 15 different business textbooks and you’ll find at least 15 different descriptions of it. Sometimes we give up and simply blend together everything having to do with the process of exchanging money for products or services into a simmering pot of jargon stew.
Why is it important to accurately distinguish between marketing and everything else a business does?
One reason is so that the people doing the marketing know exactly what it is that they are trying to do. Another is so that you know what to expect from a company like United WebWorks Internet Marketing Savannah.
Here’s how we see marketing. It’s any activity undertaken by a product or service provider that impacts a potential buyer. Marketing is everything that helps you sell. This might include everything from highway billboards to Facebook posts to the way your receptionist answers the phone.
“Marketing might be defined as everything an organization does to facilitate an exchange between itself and its customers/clients.”
-Dr. Kathleen Micken, Roger Williams University
Advertising is a subset of marketing
Advertising is just one of many marketing activities, along with public relations, product pricing, customer support and packaging. Crafting messages that promote sales, especially those that establish top-of-mind awareness, is essential to the overall success of marketing in general. Advertising without comprehensive backup is just hot air.
The disconnect between marketing departments and other business functions
This is not the way marketing has been understood in the past. Marketing departments have traditionally been insulated from most other functions and suffered from that lack of integration. Online marketing has been understood as “having a website” as if it were only another public advertisement like a bus stop poster or the sign outside your shop.
That’s not the way we see it. Your website can be a powerful integrator of information and action. How did your last direct mail campaign go? How did you direct interested recipients to respond? Without super-connected marketing-advertising-salespeople, follow up is less timely and more difficult. Did potential customers respond by going to your website and finding what they needed in one click? And were they followed up by an email or call within a couple of days? A marketing-driven website can do much more than advertise!
The need for interdependence
Marketing, fully connected to sales, inventory, customer service, and all other facets of your business, can supercharge your ability to turn strangers into long term partners. You’ve heard the stories of eager salespeople promising delivery of product that is nowhere near inventory. That’s tough on a customer, especially when your competition is a well-oiled fully integrated machine. Imagine your arm without a feedback loop to your brain, acting with only the most primitive awareness of information from the eyes or other body parts.
We like to talk about empowering employees to make decisions- that only works with a high volume of communication.
One example of a marketing best practice in today’s environment is using content to positively incline people to buy from you and not someone else. Content is written or other media that smoothes the way toward a sale. Examples are regular blogs, website pages, white papers, videos and webinars (there are hundreds of ways to produce and distribute content).
Content has great potential to market your company. United WebWorks has helped in marketing Savannah companies by giving them the right questions to answer:
What does your audience want to know / need to know?
What medium is your typical buyer’s preferred means of gathering information?
How can you use your online presence to target and distribute content?
How can we help you market your organization? This isn’t a question that Savannah marketing website makers usually ask, but United WebWorks is not an ordinary website maker. We see a website as only one part of a coordinated strategy to grow your business. We can help you track, analyze and respond to data associated with your website visitors, and best of all help you learn to capture their interest and make the sale.
Marketing Can Be Overwhelming
Let Us Help
With United WebWorks, you have your very own digital marketing department with certified experts in each of the skills listed below:
We work to develop custom online campaigns that will maximize exposure and reach and drive new prospects towards the desired action.
Data in itself is useless without analysis. Analytics provide insights and recommendations to monitor and leverage your analytics data.
Elevate your brand through paid search, and social campaigns, conversion rate optimization strategies, SEO and content marketing.
Through a combination of SM monitoring and interaction and more, you can effectively engage your target base on their own turf.
UWW provides proven (SEO) strategies and tactics to help improve ranking, sales & actions gained from organic search engine traffic.
We create tailored marketing campaigns for each segment of your audience t in efforts to efficiently and effectively engage new customers.