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The terms “Website Design” and “Website Development” refer to the planning, production, publishing and maintenance of a defined set of interactive data intended to be accessed through an internet-connected device. Web Design is specific to the process of organizing the way the website elements appear to the viewer and Web Development describes the non-design aspects of a website including coding and the use of a content management system.
If it’s a home on the internet you need, United WebWorks is ready to deliver! We’ve designed and developed hundreds of high quality websites for our business and nonprofit clients over the years, and if there’s one thing we’ve learned, it’s this: It’s not really a website you want, it’s revenue! You need BOTH a well-crafted and high performing website.
It's time to face the fact that your website is not all about you. Yes, there are good reasons to showcase your business by using eye-popping graphic design, but remember: It's attracting customer contact information that counts.
United WebWorks makes web design WORK. You don't want a gorgeous, award-winning home page (though it probably helps), you want one that brings in leads, buyers and ultimately, revenue.
Many web design companies promise a beautifully crafted website with interactive elements displayed in artistic and clever ways - with all the right colors and stunning photos. Don't get us wrong, we like that too, but only if it turns visitors into leads.
All of our web design decisions are driven by the fact that every screen has a job to do. Gain a competitive advantage by deploying a carefully thought-out website that does its job with style and panache. One qualified lead is worth more to you than a hundred who really admire your awesome site but don't leave their email address.
Your commercial success is proportional to the trust you build with you audience. Build that trust by using original photography that gives people a sense of your brand personality. Appropriate, relatable and simple design makes visitors feel invited. A logical interface and easy navigation all examples of crucial trust-building elements in an excellent website. Every unanswered question or non-functional link erodes that hard-to-win trust.
How much unnecessary content do your website visitors have to slog through before they find what they really want? What question is a visitor trying to answer by clicking on your link? Is your website's message and appearance consistent with your brand and your purpose? Ignoring these questions empties web design of its true potential.
If the best-designed commercial website in history goes live but no one sees it, did you just waste a lot of money? YES! Another aspect of web design is getting noticed by decision-makers who do their buying research online. It means paying attention to metadata, search-engine-friendly content and connections with other websites.
Creative design wedded to a logical well-considered strategy. Let our experienced experts empower your website to exceed your expectations, both graphically and economically. It's Art and Science. Kirk and Spock. The cat whose best friend is an owl. Unexpected, but effective.
Our web design (or website redesign) process starts with lot of questions for you. We find out whom you want to target with your website, what questions they ask and what your answers are. We then draft a sitemap which becomes the basis of your new home on the web. After filling in search-engine-optimized content, graphics, interactive elements, and other customized features we get your final approval and go live.
Our goal is to put your website design to work as a 24-hour-a-day salesperson. Not only that, but a salesperson who is fully integrated into all your other marketing strategies and ideas. Once it's up and running, we can report on how much return you're getting on your website investment.
We know that things change, so have no fear that you'll be stuck with an old static site that doesn't update. For many of our clients we provide fresh weekly content in the form of blogs, special offers, and other goodies and if you need any tweaks or new elements we can do that too! Or we can train you how to do it.
"Convert or Die!" is not just a threat used by fundamentalist fanatics. It's a basic law of business, not unlike the physical law of gravity. Converting visitors into regular customers… without that repeated critical event, your enterprise will not survive.
And you can always do better! You can never find enough customers, so you can never stop thinking about conversions. This is one area where excellent web design comes in, reminding us to obsess over the hearts and minds of pre-customers wherever and whoever they may be.
Take a critical look at your current online home, and ask just a few questions. These are just a few of the issues we consider when we team up with you to create the perfect blend of form and function that brings in the results you need.
Is your website deeply channeled?
Every page should guide the visitor to something- a contact form, a landing page with a download, a shopping cart, a white paper- whatever is appropriate for moving them along in their buying journey.
Is the design pleasing?
Don't imagine that you can sacrifice aesthetics to get better results. You need both. By now, online searchers won't stay long on a messy, garish website. You might be the best in town at your craft, but if you introduce yourself in mismatched plaid and polka dots, you're asking people to overlook an obvious turn-off.
Does your website make your visitors feel something?
Think about the images and language on your pages. If they don't serve a specific purpose, they shouldn’t be there. If they work against your message, they should go. Look at each image asking, how do I feel about it? What associations do I make? Are they too cliché? Do they represent or connect with your primary buyer demographic?
Does it paralyze with too many choices?
Choice is generally a good thing for consumers, but you know what it's like when you have too many choices! Think about restaurant menus. Sixty-two choices are overwhelming. You just want a delicious dinner, not a half-hour of torment trying to decide. Six choices is more like it. There's no question that presentation has a lot to do with minimizing "choice paralysis," and your web design should pay attention to how easy it is for a buyer to choose.
Does your content follow the rules of human perception?
In western societies, our brains are trained from an early age to use the eyes to scan from left to right when something resembles a page of text. This carries through to the very definite movement patterns our eyes make when taking in a web page, specifically, top left to right, then down and repeat, stopping in the lower right corner. Is your content arranged in such a way as to take advantage of this phenomenon?
Does every page call for a response?
While keeping "choice paralysis" in mind, do include an opportunity for action on as many pages as possible. Good design can make these action points unobtrusive, inviting and effective. Think about each page as a lead generator.
Offering professional websites or website redesigns that market your business is what we do. Our web developers and web designers are skilled at crafting business websites that perform, whether it’s B2B or B2C. See United WebWorks for ideas on how your business website can make a big marketing difference for your enterprise.
Savannah Rae's Gourmet Popcorn has been working with United WebWorks for almost a year now and it was one of the best decisions this new business has made!
Our [former] web designer left the site 3/4 of the way finished and I had no idea what SEO even meant. United Webworks finished out the website and explained how everything functioned. About 6 months later we had them work on the SEO and our website traffic has increased by almost 40%.
Anything technology-related used to be very intimidating to me but everyone at United Webworks was as patient as they are knowledgeable. Now I feel much more comfortable making small changes to the site on my own. A small business is always changing and with web presence being such an important factor, I know that we will have a long and profitable relationship with United Webworks.